The International Mining for Development Centre (IM4DC) was established as a joint venture between The University of Western Australia and the University of Queensland (UQ) in October 2011, with grant funding from the Australian Government through AusAID. As part of Australia’s Mining for Development Initiative, IM4DC provides these countries with the Australian expertise they need to build a sustainable mining sector, making better use of revenues, improving socially and environmentally sustainable development, and growing the economy.
IM4DC delivers short courses, training and other capacity-building in Australia and in key developing regions through experienced university providers. To supplement these initiatives IM4DC needed an online Community of Practice (CoP) to share knowledge, resources and gain feedback on projects. This all needed to be launched in time for The Mining for Development Conference in Sydney in May 2013.
This was a time frame of 6 weeks to brand, design and implement a new responsive site, including data migration and account registrations.
Glo Digital helped IM4DC and their partners at UQ's Centre for Innovation in Professional Learning (CIPL) with an initial Discovery phase to tease out additional functionality that would be particularly relevant to an online professional community. With the audience and features established a Namestorming phase was instigated and 'M4D link' was born.
Branding needed to complement the IM4DC brand's focus on industry expertise while projecting a collaborative, community feel in a safe online environment. This was achieved by incorporating the bold geometric lines and colours familiar to the industry, along with custom typography, into a distinct logo characteristic of the project's goals. Surrounding this logo was a brand built on the foundations of simple, flat geometric shapes, complementary earthy tones and colours, and crisp typography.
Due to short timeframes the project was then split into manageable stages which had to meet design, development, content generation and community engagement priorities.
The first stage of the project, which included resource libraries, image galleries and spotlights, launched successfully at The Mining for Development Conference on the 20th May, 2013 with eager participants actually registering prior to the official launch. Subsequent staged releases has seen the online CoP continue to grow steadily to include forums, community challenges and the online support groups for IM4DC course participants.
The M4D link project was completed using a responsively designed Drupal 7 solution hosted on Pantheon - a dedicated Drupal hosting solution.